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posted on February 20th, 2018

What happens in Vegas…

Las Vegas is unsurprisingly one of the most visited cities in the United States with more than 42 million visitors annually. With such a booming tourism industry that employs so many Las Vegans, becoming a Turo host has been well-suited for hundreds of local hosts over the years. In fact, the number of hosts has more than doubled in the past year and the number of trips taken has nearly tripled. A year ago, Las Vegas was barely a top 20 Turo market and now it is in the top 10 and still pacing to become even bigger. Following up on last week’s community celebration, we wanted to provide our host community some data and insights on what exactly happens in Vegas.

Getting lucky

A little over half (53.5% to be exact) of all the searches in the last year were filtered by guests to find the perfect car for their trip. Affordability was the most common criteria with sort by price applied to 18% of all searches and the maximum price filter applied to 12% of searches. A thrifty $30 is by far the most common maximum price selected more than twice as often as maximum price dollar amount. Despite this price sensitivity, BMW and Mercedes-Benz listings garner about twice as many views than the listings of any other make. Searches for a particular car make accounted for more than 10% of all total searches.

MOST SEARCHED MAKES:

  1. Tesla
  2. BMW
  3. Mercedes-Benz
  4. Chevrolet
  5. Porsche

 

Taking a gamble  

The strong demand for an affordably priced car is currently well met in Vegas. Daily driver makes like Ford and Toyota secure the most amount of trips but the oh-so-popular Mercedes-Benz and BMW also top the list.  

MOST BOOKED MAKES:

  1. Ford
  2. Toyota
  3. BMW
  4. Chevrolet
  5. Mercedes-Benz

Daily driver makes may secure a high volume of bookings but the total earnings for luxury car makes are far greater with about half the amount of trips (and work required). A Mercedes-Benz C-Class, for example, averaged about $330 per trip.

Trip types and seasonality  

Since Vegas is a 24/7/365 kind of destination with pleasant weather year-round, there’s very little seasonality for this Turo market month to month. Last month was the market’s best month to date, despite being seasonally one of the quietest months in other markets. The summer months, particularly in July, tend to see trips that gross slightly more than average. This is likely due to longer duration trips in the summer months when the average trip length was 4.2 days compared to the 3.5-day trip length annual average last year.

High rollers

Hosting for over a year now, these hosts have hit the jackpot and are still among the most active community members in the area:

  1. With a luxurious collection of cars he’s listed over the past three years, Edmund has hosted a whopping 1,328 trips.
  2. Approaching her 1,000th trip in the coming months, Tatsiana has dazzled guests with everything from a reliable Mazda 2 for $29/day all the way to a brand new Maserati Levante just under $200/day.
  3. Andrew is a retired Army vet that now serves hundreds of guests sharing his cars with a perfect five-star rating and over 500 glowing reviews.

Coming on to the strip

These newbie hosts may have hosted their first trip within the last year but are still among our top hosts making a name for themselves:

  1. Tigran joined the community just under a year ago and has quickly racked up hundreds of trips and has more cars listed than any other host in the area.
  2. Whether it’s a Honda Civic or a Polaris Slingshot, Robert manages to make just about any of his cars look cool and over 300 guests in this past year seem to agree.
  3. Nick is one of the newest hosts in the area but is off to a strong start with 177 five-star trips and counting!

 

Chris is the Community Manager at Turo. He’s a proud father to three rescue dogs and has become immune to jet lag in all his travels (or maybe it’s just the coffee).