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posted on October 5th, 2015

Apart from the photos of your car, your car’s description is the first thing renters see, so it’s important to make a good first impression.

Is your listing the best it can be?

See how you stack up against some of our best profiles. Review these insider tips on how to make your description sparkle in the search results.

Tip #1: Sweat the small stuff.

More often than not, renters have simple, logistical questions that could be answered preemptively with a well composed description.

Our customer support team recommends always including:

  • The number of seats in your car
  • The number of doors on your car
  • Whether it’s pet friendly
  • Whether your mileage limit is flexible
  • Cleanliness expectations

Tip #2: Never post your personal info.

While it may seem like a good idea to encourage potential renters to get in touch, keep your personal information personal until they book the car.

As you know, the Internet is a great big place filled with people with not always the purest of intentions. Protect yourself. Safety first!

Tip #3: Dazzle with your wit.

A little personality goes a long way. Spruce up your car page by giving your car a name, describing its assets and features, and even suggesting local attractions that would be fun to explore in your car.

Get creative – your description is the best opportunity to create a fun and distinctive brand for your car. The sky’s the limit!

Need inspiration?

Check out Graham, Olivia, or Matt’s car pages for a look at what some top performing listings look like.

Ready to start polishing? Try finessing your description to put your best face forward.

Megan is the copywriter and content tsarina at Turo. She lives to wander near and far, never met a beach (or dog) she didn’t like, and loves to talk postmodern lit and theory to anyone who’ll listen.