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posted on February 1st, 2017

Editor’s note: This article is an excerpt from a longer piece posted this morning to Medium.


Connecting the dots to a compelling, not cultish, company culture

January is always an invigorating time. A new year means a fresh start to really set goals and figure out a smart way to get there, both personally and professionally. At Turo, we’ve gone so far as to institutionalize this goal-setting exercise semiannually with a week-long affair where every employee from across the globe — from our offices in Cambridge, Scottsdale, Toronto, and London — descend on our San Francisco HQ to reflect, project, hack, and bond.

Our so-called “Turbo Week” just wrapped up last week. Now revved up and ready to tackle 2017, we spent last week reviewing our performance from the last half of 2016, looking at the things we said we were going to do and whether or not we accomplished them, discussing successes and failures, and collectively defining our roadmap for the next six months. And we hung out together. Like, a lot.

Turbo Week is always a special time for me  —  it became a twice-a-year mainstay way back in July 2014  —  and this year as I watched our 160-person-strong family pack our auditorium, I’ve gotten to thinking about our company culture and how we’ve built the supportive, down to earth, efficient, and pioneering team that I see today.

So how do you create a company culture that resonates? One that’s inspiring and compelling without slipping down the slope into cultishness?

Here are some insights that have helped me and our team cultivate our startup from small and scrappy back in 2010 to blooming and growing into 2017…

Andre is the Turo CEO and a true car enthusiast. After many years in the consumer web space, he combines his passion for cars, technology, and the environment each day at Turo as he works to put the world’s one billion cars to better use.